For Break One Clay Target Sports, as with any small business, even those relatively minor mistakes were costly.Īccording to Blake, the complicated nature of the check-in process also set a less than ideal tone for customers: “It was cumbersome” and made the company look old school, handing out papers, finding pens that work, etc. This approach didn’t always go smoothly – phone calls were missed, the diary was not in the right place when it was needed, and mistakes were made. We drive through the farm, past sheep…it’s a total experience of New Zealand”, Blake said, emphasizing the importance of Queenstown Hill Station to Break One Clay Target Sports’ business.īefore Wherewolf, the Break One Clay Target Sports team had to make phone calls or send texts to update each other about new customer bookings and cancellations, and all of this information was managed manually in a single diary. “Not only is it about clay target shooting, it’s about the experience of Queenstown. With Wherewolf, Break One Clay Target Sports now has one simple, easy-to-use system that has driven dramatic improvements in the efficiency of their operations and has seen a marked increase in their profitability.Īs Break One Clay Target Sports founder Blake Holden described it: “Wherewolf has been as big a step forward as the Internet for us.” The power of portabilityīreak One Clay Target Sports offers a unique shooting experience and Blake remains as passionate about it today as he was when he founded the company 14 years ago. Previously relying on a paper journal and waivers, the team has streamlined their daily operations by adding Wherewolfas their guest management tool. Small Business – Easy To Implement Toolīreak One Clay Target Sports is a small tourism business, with Holden and a small team of guides running the adventure tourism activity. The start to the day is pleasant and professional – and before the first shotgun shell is fired, Blake has collected the all the customer info he needs, without a single piece of paper. Owner Blake Holden shares a few stories about the area, preps the guests on what to expect during their target shooting experience, then the group jumps back into the van as they descend down to the private shooting range. It is here that customers of Break One Clay Target Sports will be handed an iPad to check-in while they enjoy the spectacular vista. The van winds its way up the gravel road, heading further and further into Queenstown Hill Station until it reaches an overlook with stunning views of Coronet Peak, the Shotover River, and the Wakatipu Valley. Wherewolf Makes Check-in Easy for Break One Clay Target Sports
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